World · Spotted GTA VI Trailer 1 (December 2023); Miami kiosk advertising, reported by Insider Gaming (October 2026)
Kowalski
A Vice City brand whose logo resembles Swarovski. It appears on shopping-centre signage in Waning Sands in GTA VI Trailer 1, and a Kowalski kiosk ad ran in Miami in October 2026 with the tagline "Suddenly You Are Big Enough." Rockstar has not said what Kowalski sells.
Kowalski first appears on shopping-centre signage in Waning Sands in GTA VI Trailer 1 (December 2023), as GTABoom notes; GTABoom also says the logo resembles Swarovski, though the trailer does not show what the store sells. In October 2026 a Kowalski kiosk ad appeared in Miami as part of Rockstar's real-world campaign, reported by Insider Gaming, with the tagline "Suddenly You Are Big Enough." Outlets including PPE and Critical Hits call it a Swarovski parody, which would make it a jewelry brand, but that is inference.
Beyond the name, tagline, and trailer signage, nothing is confirmed about Kowalski. Its products, whether it can be entered, and any in-game interactions are unknown. Rockstar has not made a separate announcement about the brand.
What we know
- Shopping-centre signage in Waning Sands, GTA VI Trailer 1 (December 2023)
- Kiosk ad in Miami reported by Insider Gaming (October 2026)
- Tagline: "Suddenly You Are Big Enough"
- Logo resembles Swarovski; what it sells is not confirmed
- Products, interior, and player interactions are unconfirmed
Frequently asked
What is Kowalski in GTA 6?+
Kowalski is a fictional Vice City brand seen on shopping-centre signage in Waning Sands in Trailer 1 and on a Miami kiosk ad in October 2026 with the tagline "Suddenly You Are Big Enough." Its logo resembles Swarovski, so many read it as a jeweler, but Rockstar has not said what it sells.
Is Kowalski an official GTA 6 brand?+
Yes. Its signage appears in Rockstar's official Trailer 1, and its ad was part of the October 2026 Miami kiosk campaign Insider Gaming attributes to Rockstar's GTA 6 marketing.