The Vice City Legend
Boobie Ike
A local Vice City legend who turned a street past into a real estate portfolio, a strip club, and a recording studio. Warm and easy on the surface, all business underneath.
Boobie Ike is one of the few people in Leonida who made it all the way from the streets to a genuine empire and stayed there. Rockstar's official character description puts it plainly: 'One of the few to transform his time in the streets into a legitimate empire spanning real estate, a strip club, and a recording studio.' The Jack of Hearts is his flagship, the Vice City strip club that gave him a base and a brand. From there came property holdings across the city and Only Raw Records, the label he backs alongside Dre'Quan Priest. Rockstar calls Dre'Quan a 'young aspiring music mogul' and describes the label as Boobie's most significant investment.
He carries himself the way successful people in Vice City learn to: warm, easy, a man who has everything where he wants it. When there is business to discuss, the warmth stays in place but the focus sharpens. He was confirmed on Rockstar's GTA VI character page on May 6, 2025, when Trailer 2 dropped, and appears on the official cover art released June 18, 2026, among the central figures of the story.
What we know
- Officially confirmed on Rockstar's GTA VI character page, May 6, 2025
- Appears on the official GTA 6 cover art released June 18, 2026
- Official Rockstar description: 'One of the few to transform his time in the streets into a legitimate empire spanning real estate, a strip club, and a recording studio'
- Runs the Jack of Hearts strip club in Vice City
- Partnered with aspiring music mogul Dre'Quan Priest on Only Raw Records, described by Rockstar as his most significant investment
- His specific involvement in Jason and Lucia's story is unconfirmed until launch
Frequently asked
Who is Boobie Ike in GTA 6?+
Boobie Ike is a supporting character officially confirmed on Rockstar's GTA VI character page. He is a Vice City legend who turned a street-level past into a legitimate empire: the Jack of Hearts strip club, real estate holdings, and Only Raw Records, a label he backs in partnership with aspiring music mogul Dre'Quan Priest.
What businesses does Boobie Ike run in GTA 6?+
Rockstar's official bio confirms the Jack of Hearts strip club, real estate holdings, and Only Raw Records. His specific role and activities in the story are unconfirmed until launch.
Is Boobie Ike playable in GTA 6?+
No. GTA 6 has two playable protagonists, Jason and Lucia. Boobie Ike is a confirmed supporting character.