Spotify posted photos on September 16 of physical GTA 6 billboards in Los Angeles, New York, and Miami, with a blank caption. The boards carry GTA 6 artwork matching the images posted a day earlier by Travis Scott, Morgan Wallen, Keith Richards, Rauw Alejandro, and CA7RIEL and Paco Amoroso, among others. GTA BOOM and RockstarINTEL both reported the placements.
The billboards show the Spotify logo alongside the GTA 6 artwork, but neither Spotify nor Rockstar Games has issued a statement about what the collaboration involves. RockstarINTEL noted that Spotify had already published an official playlist of music from the August 27 Extended Look, which suggests a streaming arrangement of some kind is taking shape before the game's November 19 launch.
The artist posts on September 15, described by GTA BOOM as the opening phase of a planned Rockstar music campaign, included at least ten artists. Travis Scott labeled his post "PHASE 1." Rockstar has not announced what role any of these artists play in the game. GTA 6 launches November 19 on PS5 and Xbox Series X and S.